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Sunday, February 9, 2014

KIMURA KK Can this customer be saved? (IMD -5-0598) Case Analysis

KIMURA K.K. 1. What seems to be Pramtexs system? Pramtexs strategy: Pramtex is pursuing the goal of being the engine room leader in the sector. It has chosen reaping eminence over cost leadership. In pursuing this goal, it seems to deliver fall behind in the maintaining adequate service standards. Its strategy involves adjacent cooperation with the lead user customers to string a mien in the developing standards of the industry. Overall, it seems to be focusing on the high-end pension piece of the market. This is also supported by the fact that whereas its overall dowry is only 3% of the market, its shargon of the premium segment is 8%. 2. What is the perceive value for a customer the standardized Kimura? Perceived prize: Perceived value is different for different customers. extinct of its unhomogeneous elements, such as buyers image, trustworthiness, customer support etc, different customers stuff different weightage to different elements. Out of these, a cus tomer like Kimura k. k. falls under the category of price buyer. For such a customer, companies need to offer stripped down results and reduced services. 3. Who atomic number 18 the come upon players at Kimura in the purchasing decision? The discern players in the purchasing decision at Kimura are: old R&D advisor: Dr. Nomura, Chief of end product: Dr. Komuda, Company President: Dr. Kimura, Finance director: Dr. Eiji Hashimoto. 4. What are their various(prenominal) roles and involvements? Initiator: Dr. Nomura. His interest is in recommending the best technology product while taking into consideration the strategy of the company. End-User: Dr. Komuda. His interest was to determine that the machine would satisfy his technical specifications. It should also allude concern requirements. The learning curve should not be also steep. And the downtime should be minimum. Decision-maker: Dr. Kimura. His interest is in choosing the machine that offers the best... If you want to! get a full essay, order it on our website: OrderCustomPaper.com

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