KIMURA K.K.  1. What seems to be Pramtexs  system? Pramtexs strategy: Pramtex is pursuing the goal of   being the  engine room leader in the sector. It has chosen  reaping  eminence over cost leadership. In pursuing this goal, it seems to  deliver fall behind in the maintaining adequate service standards. Its strategy involves  adjacent cooperation with the lead user customers to  string a  mien in the developing standards of the industry. Overall, it seems to be focusing on the high-end  pension  piece of the market. This is also supported by the fact that whereas its  overall  dowry is only 3% of the market, its shargon of the premium segment is 8%.  2. What is the  perceive value for a customer  the  standardized Kimura? Perceived  prize: Perceived value is different for different customers.  extinct of its  unhomogeneous elements, such as buyers image, trustworthiness, customer support etc, different customers   stuff different weightage to different elements. Out of these, a cus   tomer like Kimura k. k. falls under the category of price buyer. For such a customer, companies need to offer stripped down  results and reduced services.  3. Who  atomic number 18 the  come upon players at Kimura in the purchasing decision? The  discern players in the purchasing decision at Kimura are:  old R&D advisor: Dr. Nomura, Chief of  end product:  Dr. Komuda, Company President: Dr. Kimura, Finance  director: Dr. Eiji Hashimoto.  4. What are their  various(prenominal) roles and  involvements? Initiator: Dr. Nomura. His interest is in recommending the best technology product while taking into consideration the strategy of the company. End-User: Dr. Komuda. His interest was to  determine that the machine would satisfy his technical specifications. It should also  allude  concern requirements. The learning curve should not be  also steep. And the downtime should be minimum. Decision-maker: Dr. Kimura. His interest is in choosing the machine that offers the best...                                           If you want to!    get a full essay, order it on our website: OrderCustomPaper.com
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