“Should Fast Food Chains Be to Blame for Childhood Obesity”

â€Å"Should fast food chains be to blame for childhood obesity? † As defined by dictionary. com obesity is the condition of being obese; increased body weight caused by excessive accumulation of fat. Obesity is determined by the level of BMI (body mass index). According to the Centers for Disease Control and Prevention, BMI is calculated from a child’s weight and height, and is compared to a chart that tells you what is along the normal ranges.As you can see, children do not just wake up one day and find themselves overweight, there has to be some kind of influence that is making them that way, whether it be the foods they eat at home, or what they eat while with friends. This is not a matter that should be taken lightly. Who should be blamed? Some people believe the parents are to blame because they should provide their children with healthier meal choices at all times. Others believe the influence fast food companies have through the media and advertising is too grea t and children would rather have a happy meal that comes with a toy than have a healthy cooked meal from home.The way of living has changed drastically from the 1970s to the present. Back in the 1970s mothers were more likely to be homemakers and had the time to dedicate to homemade meals three times a day. Nowadays, women are more likely to take part in careers and therefore live more hectic lifestyles. People are busier than ever and most of the time it is much easier to drive by a fast food restaurant and pick up dinner than to slave in the kitchen after a long day at work. â€Å"Fewer family meals are eaten together now (less than 5 a week of 21 meals) than in the years past† (King, 28).The fast food business has boomed in the recent years due to this and they tend to advertise mostly to kids using colorful advertisements with their favorite cartoon characters and reel them in by providing a toy along with a processed hamburger and greasy French fries. Being an obese chil d can have many effects on their health, both physical and emotional health are impacted greatly by being overweight. Some children are never taught proper ways to cope with their emotions and eating is what they turn to make them feel better when nothing else is going right.Obese children tend to suffer from low self-esteem and may develop eating disorders in their quest to become thin. â€Å"Obese adolescents are more prone to emotional and behavior problems and also more likely to develop psychopathologies during both adolescence and adulthood† (Willette, 565). Overweight children are at risk for more diseases than children within their normal weight. â€Å"Adult diseases, such as type 2 diabetes, are being diagnosed in 8-and 9-year-old children† (King, 28).Some parents rely on television and video games to keep their children entertained after a long day because they do not have time to take the children outside to play. †Health concerns such as undernutritio n, lack of physical activity and increased incidence of chronic diseases are more common in low-income and minority youth† (King, 28). Everywhere we turn we are bombarded by advertisements for some type of fast food restaurant. Billboards, television commercials, radio ads, and print are just some of the media used to get the message to people to come out to their restaurants, and use catchy slogans with animated characters.It is no secret these ads are mostly advertising to children and teenagers. In 2002, it was estimated that annual sales of food and beverages to young consumers exceeded $27 billion. Advertisers have recognized that young consumers are a valuable market and have begun to advertise directly to them. Food and beverage advertisers collectively spend$10 billion to $20 billion annually to reach children and youth, and more than $1 billion of that is spent on direct media advertising to children (Willette, 565). Children are more likely to be influenced by these advertisements, especially when it involves something they think is cool.These advertisements are mostly found on channels such as nickelodeon or Disney channel. It is very hard because there is no way to avoid these advertisements unless you move yourself and your children to a cave. Parents have an important effect on their children’s development because they are the ones who raise their children from day one. If a child is raised eating healthy foods they are more likely to keep making those choices as they grow older and pass those habits on to their children. Bad eating habits can be passed on as well.Some parents simply don’t know how to make healthy eating choices themselves, and it affects them and their children around the waistline. Parents should lead by example; they should not only encourage their children to eat healthy, but also do the same themselves. So why are parents blaming fast food chains for their children obesity? Well, because no one wants to h old themselves responsible and it is always much easier to point the finger at someone else. No parent wants to be seen as the reason for making their child overweight and want some type of reassurance that their parenting efforts ave not all been ineffective. Parents also are the ones that pay for the fast food and provide it for their children, so it can’t fully be the fast food companies fault, right? Children are going to be children and they are going to always want what is not good for them, but the parents have some control over what they choose to feed their child, and it should be done even if it requires them to spend more time in the home. In conclusion, the media is always going to have a big impact on the lives of everyone especially children. Childhood obesity is a health epidemic affecting many children in this country today.Parents are the ones who give guidance and should work hard to teach their children healthy eating habits. Fast food companies use adverti sing and many other things to attract children; but at the end of the day, companies need to make money. So the blame game parents are using needs to stop. Fast food is not going anywhere and the parents should be the ones being held responsible for their children not fast food companies who have no relation to these children.Works cited â€Å"Kaiser Family Foundation Releases Report on Role of Media In Childhood Obesity. † Pediatric Nursing 30. (2004): 165 Academic Search Complete. EBSCO. Web. 18 Apr. 2010. Willette, Amanda L. â€Å"Where Have All the Parents Gone? Do Efforts to Regulate Food Advertising To Curb Childhood Obesity Pass Constitutional Muster?. † Journal of Legal Medicine 28. 4 (2007): 561-577. Academic Search Complete. EBSCO. Web. 18 Apr. 2010. King, Nancy, and Dayle Hayes. â€Å"Shame, Blame and the ‘War on Childhood Obesity’: Confronting the Real Problems, Identifying the Positive Solutions. † Healthy Weight Journal 17. 2 (2003): 2 8. Academic Search Complete. EBSCO. Web. 18 Apr. 2010.

MBA Admission questions

Question 1} Discuss an event or process from your work experience which has contributed to your personal/professional development under the following headings†¦ My leadership skills have evolved through a combination of experiences that helped shape my personality and skills. One of such incidents occurred as I was involved in a project with local city Power Supply Company aimed at implementing their energy savings programs for Small and Medium Business Organizations in California. Responsible for research on the existing standards used in lighting requirements by these business owners and benefits the program was expected to generate for the company and the community, I had to complete my work with a proposal outlining various energy savings programs. My involvement was also important since being of Indian descent I could more easily connect with local Indian community business owners targeted by the program. I saw the project as an opportunity to help people with energy conservation, a task I consider of great importance both to society and individual businesses. This approach worked as more and more people were beginning to see our project as a helping hand that solved some of the most pressing concerns of their businesses. As a result, our company was able to service many customers, supplying business owners with the lighting equipment required for implementing the savings program. Apart from enjoying this as a personal success, the most important benefit I received from the program was the contribution to my professional development. In meeting local community leaders and members of the chamber of commerce, I learned a great variety of perspectives, received important insights into the life of our community, and built an extensive network of connections in different industries and public entities. Since our target audience was not limited to Indians, through interaction with professionals from different ethnic and racial backgrounds I developed cross-cultural skills and learned the value of respect and harmony in such relationships. I learned successful cooperation, working together with business development managers from power supply companies in search for mutually beneficial solutions. Finally, I learned the importance of presentation skills that often decide the success or failure of a project. This experience proved invaluable in other projects, helping me see trite issues in a new light. Question 2} What are your aims for your future career development? How will MBA assist you in achieving your aims? At the moment, I am engaged in a wide range of company initiatives as various levels, participating in many projects and assisting on the marketing aspects of planning and organising. Although my professional activity in itself offers great possibilities for professional development, I feel that at this point I also need a more strategic focus to my activities. Through MBA courses, I hope to learn different models applicable to the business situations in my organisation and find more effective ways to promote its success. An MBA degree will also be an effective tool for helping me rise one step further in the hierarchy, reaching a point where I can turn my strategic vision into a greater contribution. My ambition is to rise through the ranks, achieving a position in the senior management. Although future will define the height to which I can get, I have the ambition to become the Chief Executive Officer of a reputable business organisation, possibly a multinational company. Adding an international touch to my career is my long-standing ambition. At this point, I have profited from personal atmosphere of the local business that allowed me to develop most important business skills. In the future, I want to move into the international environment where my experience of going through an MBA program with a diverse body of students will definitely be an asset. Thus, I view MBA as an important instrument of professional enrichment and upward career mobility. Receiving this degree will expand my knowledge, develop my skills and help me occupy a position that will realize my full potential. Question 3} Describe how work experience could be used as a source of information for your learning and for contribution to group discussion? The bulk of my work experience is connected to the marketing aspect of business. In my opinion, this function provides exposure to many different aspects of organisational activities and gives a bird-eye’s view of the company’s strategy and prospects. Thus, my current enrolment in California-based KMK Supply Company as Marketing Manager has given me insights into the energy sector, a crucial part of the US economy. Involvement in this sector has also exposed me to interactions with a vast variety of businesses from different industries that all use power in their work. Implementing different energy conservation projects, I learnt many new things about the environment in which our organisation works and the US economy in general. This ability to see things in perspective will be valuable and help me contribute to group discussions. In my previous job as Marketing Executive at Vardhaman Chemicals, I was exposed to various aspects of manufacturing and marketing various chemical composites. I have intuitively understood many aspects of the company’s operations, gaining knowledge that I hope to expand through courses of the MBA program. Interacting with people in a large organisation on a daily basis, I honed my intercultural and interpersonal skills, strengthening my knowledge of human psychology and negotiation skills. Nevertheless, my career has included many difficult episodes of interaction with different kinds of people from all layers of the organisational hierarchy that will make a valuable addition to the scope of the course content. Having experience with different functions of business, I can effectively draw on my past professional experience in discussions of classroom topics.

Applied Studies In Professional Nursing Practice Essay

Applied Studies In Professional Nursing Practice - Essay Example In this essay, reflection on the nursing care of an adult patient will be done to meet the goals for the improvement of analytical thinking skills such as being able to identify problems that might arise, being aware to new or different ideas, and anticipating the consequences of one’s actions. 60 year old Mr.X was brought to the out patient department with cough and easy fatiguibility on and off since 6 months, breathlessness since 2 months and worsening of breathlessness since 2 days. He was accompanied by his wife and son. Mr. X, a retired teacher, was a chronic smoker. He was a known patient of hypertension and appeared obese. He used to exercise regularly until 6 months prior to coming to hospital, when he developed exercise induced cough and breathlessness which he thought was due to asthma. Initially, his symptoms responded to inhalers, but later the symptoms continued to persist. He was on amlodipine for hypertension. The problem which has been identified to discuss in this essay is breathlessness. A detailed history was taken in Mr. X to evaluate causes of breathlessness. The history included history of chest pain, edema, giddiness, exertional breathlessness, breathlessness in lying down position, vomiting and epigastric pain. Cough was present through out the day and was productive. Mr. X had only exertional breathlessness. The breathlessness was graded according to the Medical research Council Dyspnea Scale (table-1). On examination, the patient appeared mildly pale. He had no fever. Pulse rate was 100 per minute, respiratory rate 30 per minute, blood pressure 140/90mmHg and saturations were 89 percent in room air and 94 percent with 3 liters of oxygen through rebreatheble mask. Examination of other systems were unremarkable. Electrocardiogram was normal. The initial investigations which were sent were complete blood picture and arterial blood gas analysis. Complete blood picture was normal

MRP3 Assignment Example | Topics and Well Written Essays - 250 words - 1

MRP3 - Assignment Example Generally, teachers emerge more innovative thus their general approach towards these reforms is more professional due to their reserved space in the system that recognizes and develops them for better future results thus assuring a strong education system. People undertaking education reforms should embrace a scientific and technological view. They ought to understand that reforms incline more towards people it is directed to rather than the already set processes or policies (Richard and Gregg). Their respective experience in the education field reinforces their approaches towards the whole question of reforms. This cluster of teachers recognize the need to reward efforts with a view to exploring innovative possibilities and also appreciating ideas that may result from trying freshly developed ideas something that may be realized time to time over the years. On the other hand other interested parties to this course may ultimately lack the expertise needed to spearhead these reforms (Raymond). With a view to making the entire process a success, teachers have embraced technological approaches due to their expertise and experience and are also able to observe and conceptualize the results achieved into reasonable theories. The attitude of the teachers is then estimated to enable someone to measure their threshold and also whether they attain the desired level. These are cross examined alongside some theories where they undergo experimentation to make conclusions and ultimate decisions on a topic. All these attitudes exhibited by teachers differ to a greater extent from their counter parts in other fields apart from teaching. Therefore, as the essay argues school teachers are better placed to handle reform agendas because they have an upper hand and their positive

An evaluation of the ethics program of an organization, Assignment

An evaluation of the ethics program of an organization, - Assignment Example Discussion Background of Wal-Mart Wal-Mart is one of the branded American multinational retail players that operate numerous departmental stores as well as warehouse stores offering high level of discounts in varied items. It came into existence in the year 1962 by Walten Brothers in Arkansas. However, it became the popular among the public from the year 1970. Since then, it has created an image of presenting valuable products at an effective price. So, it holds the second largest position, as per Fortune Global 500 companies. As a result Wal-Mart became successful in creating a worthy image of presenting the products at lowest price to live a better life. So, it is voted as one of the most admired company in the market among others. Being headquartered in Arkansas, it operates successfully in more than over 8970 locations as the largest grocery retailer. However, in different locations, it works with different names but their goal is common, i.e. ‘to save money and live a bett er life’. So, Wal-Mart includes a high level of brand image and reputation in the segment of hypermarket or supermarkets or departmental stores as compared to many other rivals. ... In order to do so, the management of Wal-Mart joined hands with various NGO’s, government leaders as well as other retailers. With the help of such co-operations, the management aims to enhance the working conditions as well as the living standards of the workers in a significant way. This helps in enhancing the power of excellence and motivation of the workers, entirely responsible for producing the products for which varied types of measures are implemented such as: Promoting safety and security within the supply chain functions - in order to improve the safety and security of the supply chain, varied types of policies are implemented like zero tolerance policy. Side by side, the management also tried to maintain transparency with its contractors and terminated all the unauthorised ones. Such type of decisions proved effective for the organization as well as its employees. Safety from fire - in order to reduce the risk of fire, barred windows and doors that mainly existed on the staircases were shifted so that the fire may not spread more vividly. Moreover, all the doors and buildings also comprise of a secondary exists, so that in case of emergency, the employees might exit immediately. Due to the presence of such type of facilities, the security of the employees from fire also enhanced to a certain extent. Fire safety related training programs - in order to improve the knowledge and inner skills of the employees over the security of fire, varied types of training programs are also implemented within the organization. This helps the employee to know varied types of ways to save him or herself from fire. Education and training programs - With the help of implementation of these programs, the devotion and motivation of the employees over

English - Literary Criticism Essay Example | Topics and Well Written Essays - 1250 words

English - Literary Criticism - Essay Example To Eagleton, mass culture has a role in society, and that role is to connect the social experience in a discourse. To this end, Eagleton sees literary criticism in this light as being traditional, for this was the traditional mode of literary criticism through the ages. All the while, literary criticism should draw upon diverse fields, such as gender studies, psychoanalytic studies, film studies, cultural theory and the writings of the past (Eagleton, 1984, p. 123). Thus, for Eagleton, as for most critics, a simple story of talking pigs who take over a farm and soon become despotic is seen not in terms of its literary merit, but, rather, as an allegory for something else – the Russian Revolution. The criticism must take this into account, and, thus, the criticism must have a basis in historical thought and politics. Mass culture, such as literature and poetry, thus have a function beyond that of merely entertaining the masses – the literature and the poetry must say som ething about our society, and the criticism of such should be able to interpret these works in this manner. In this case, the work in question would need to be interpreted for the symbolism that it conveys, and the meaning that speaks to society as a whole. The passage should be reflective of societal values that are common to all, or universal, and this meaning must be teased from the passage. In this case, Alice has found another world that is parallel to this one, except that it is considerably different. It is through the looking glass, which is an expression that is commonly used for events that are bizarre to human understanding. Just the fact that through the looking glass has entered societal vernacular is proof of what Eagleton is saying – the work of Lewis Carroll has a unifying social message, one that everybody can understand. When events seem to be too bizarre to comprehend, or, in other words, become events where somebody might say â€Å"you can't make this stu ff up,† then one may say that the events are through the looking glass. At the same time, the passage speaks to the universal desire to be somewhere else, become somebody else, and inhabit another world. Perhaps the other world might be one that is free from war, hunger, poverty, and suffering. That, too, would be through the looking glass, as a world that is free from the scourges of this world would be one that would be truly bizarre to comprehend. Yet, that is the utopia about which most, if not all, of us dream. Since this desire is universal, then it would be considered by Eagleton to be unifying and a way to speak to society, and draw all factions of society together. At the same time, the passage might be considered to be social commentary, which is another element of criticism, according to Eagleton. The social commentary in this case would be the commentary that we should all strive for another world, better than the world that we have now. It seems that the looking g lass world of Alice is a world that is better than the current world, for the pictures are alive and there is a man in the clock who is grinning at her. While these are fantastic elements, they are also elements which might make up a better world. Pictures which come alive would be one element of a better world, for the people in the pictures are no longer two dimensional beings, but become living and breathing. Loved ones who have passed, yet are

Tools for Accounting Research Paper Example | Topics and Well Written Essays - 1000 words

Tools for Accounting - Research Paper Example Like all professionals, accountants rely on various tools to help them perform various accounting tasks. Looking back at the history of the accounting profession, it can be said that the types of tools used for accounting have increased in number as well as they have become sophisticated with developing business markets and their implementation is becoming complicated. This brief paper will highlight and discuss the use of a current technology XBRL for accounting purposes. Individuals and business organizations may use tags to design business and financial software. The use of XBRL is highly recommended to accountants and organizations as the software makes its easier to handle different items of financial information, just like a barcode make its easier for the supply management to handle assets. XBRL software increases accessibility and reliability of the financial data. It also reduces the costs ad efforts of the organization to gather data for analysis. There are different accoun ting communities encourage the adaptation of XBRL, including major accounting companies that are members of XBRL Consortium. The use of XBRL in the business and accounting field is wide, it is recommended that use of XBRL can enhance the efficiency and reliability of the financial data. The use of XBRL in the accounting field is listed below: Unique tags can be designed to identify ratios and basic information for the auditors It provides a range of information related to accounting items, identifies either the item shall be credit or debit, currency or period It further provides a range of formula and calculation related to one another (that is, ratios or indicators) to determine the categories or its presentational purposes. Historical use Business entities are highly influenced with the development of technology. The history of XBRL begins with the efforts of an American person named Charles Hoffman. He was a Certified Public Accountant (CPA) from Tacoma, Washington. The American Institute of Certified Public Accountants (AICPA) also played a vital role in making XBRL, what it is today. In 1998 Charles enlisted the support of AICPA to lead the development of XBRL with the goal of providing a standard, XML-based language for digitalizing business reports in accordance with the rules of accounting in every country around the globe. XBRL International is a global consortium with over 250 leading organizations concerned with the exchange and timeliness of financial and business reporting data. With the efforts of the institute and its members a framework of specifications and taxonomies was introduced providing a standard XML-based language for digitalizing business reports. XBRL operates under the United States jurisdiction globally and in the supervision of a committee of AICPA structured from 1999-2006, until it became a separate non-profit organization in 2006 (Debreceny, Felden and Piechocki). In the recent years, XBRL has become one of the most common and advanced technologies that is being used at major corporations and professional accountants worldwide. Its use is likely to continue to grow over the next years. XBRL (Extensible Business Reporting Language) is a standard form of electronic medium to change and share business and financial information. XBRL use ‘tags’ to describe the work like a bar code and defines each of these tags by using a number of dictionaries called ‘taxonomies’. XBRL taxonomies are collections of taxonomy schemas and linkbases. Taxonomy schema is an XML schema document file. Linkbases are XML document file. Theses follow the Xlink specifications. XBRL Instance XBRL Instance is extensively used in the business organization, it allows the organization

Class 6340 week discussion Assignment Example | Topics and Well Written Essays - 250 words

Class 6340 week discussion - Assignment Example According to the Journal of Clinical Nursing, the number of nursing students involved in alcohol and substance abuse has been on the rise and it is the role of a nurse educator to help them since they spend most of their time together (Monroe and Kenaga, 2011). I am interested in becoming a clinical instructor for the registered nurses (RNs). These students are novices in the nursing career and hence immense pressure is upon them which makes many of them resort to indulging in alcohol and other substance to ease the stress and pressure. Continual usage lead to abuse which is what is making their number increase drastically in this field. As their instructor, I will be in a better position to advise them and make them change their attitude towards the career and hence in the end change their behavior (of abusing alcohol and other substances) as well. As a clinical instructor the common legal issue is sexual harassment and assault lawsuit filed by a student. This is a concern because it will cost me not only my license to practice nursing or even teach it but also my dignity and money for damages have to be paid (Osinski,

Separation of ownership and control for modern corporations Essay

Separation of ownership and control for modern corporations - Essay Example Existing Studies in Ownership and Control On the basis of a written test on British firms, they realized that the "separation of ownership from management, consecutively, thrust a gigantic rough defense alongside licensees has been created that need almost no cost direct the general welfare, that they or their stories provided by alarm company. Division of property, command creates a situation that benefits the holder and the director could obtain and achieve over and over again diverge, and where numerous confirmation facades, who executed for the expression, paid jobs, could fade away. Their arguments were strengthened in 1960 when at the discretion of managers was to be welcomed as the best alternative to maximize revenues intact, or that the man vowed to go to a car that stifle financial giving as a whole. Mallin (2009) argued that the market for the administration rather than management, law, questions of "modern society", but Selwyn (2010) on the effectiveness of this mechanism . Pessimism led to the Heath (2007), the sentence "The eclipse public company and a copy of a partnership with a high level of debt. Partnerships and leveraged acquisition of the controlling shareholders, the German and Japanese banks have been very fond of monitors. Recently, the British public company, obviously, with a large external auditors, shareholder activists, powerful and self-defense for investors, once again loved International. But support for the latest proposals, which the controllers as powerful as ever. Plates with low power require ample insurmountable obstacles to his arrest, and guidelines to extend the anti-block holder owners to avoid the use of control. On the appointed day, very little is known about the control of the company outside the United States. Detail how the control that Berle and manual means of private property and the separation of ownership and control were considered applicable unanimously. But over the past two years, support was found that th is view was questioned. Cabrelli (2009) describes two types of organization of ownership and control - what they call "the insiders and outsiders of the system’s foreign trade regime match Berle and means the U.K.the property is removed in the middle of a large number of foreign investors. In the UK, the majority of capital was carried out economic organizations, mainly the capital promises of pensions and life of the company. The United States, one after another, investors are more prevalent. But in no country of origin control organizations or individuals that contain a lot of servings in the company. As a result they use little direct control over business. Objectives What is the main goal? Nevertheless, it is impossible to give a definitive answer to this query, since the amount of building is an artificial creature, not human. It is important to recognize exactly who controls the company. We will consider all Con terms of contracts (Rajan 2010). This view provides a comm ercial company will try to maximize the wealth of investors in the company's activities, which increase the present value of the share of life. Agency Costs, And a Set of Contracts Perspective The very idea of contract claims that a business enterprise can be regarded as a set of contracts: one of the claims agreement residual claim (equity) company by assets and cash flows (Harold 2006). Validity of the agreement could be developed as a relationship "principal-agent. Components of control group of institutions and investors in equity (share holders) are the principles (Davis and Michael 2001). It is expected that auditors and investors, left alone, try to make their own cherishing. Investors are, independently, may disappoint controllers differ from the interests of investors through the development of appropriate incentives for controllers, and then Mon monitoring their behavior. This, unfortunately, is

Tesco organization structure Essay Example for Free

Tesco organization structure Essay In 1961 Tesco Leicester entered the Guiness Book of Records as the largest store in Europe and in 1968 Tesco opened its first superstore in Crawley, West Sussex. Supermarkets revolutionised the way people shopped and by the 1970s Tesco was building a national store network to cover the whole of the UK, which it continues to expand to this day, while also diversifying into other products. In 1974 Tesco opened its first petrol stations, and would become the UKs largest independent petrol retailer. By 1979 total sales topped  £1bn, and by 1982 sales had doubled to more than  £2bn. In 1987 Tesco successfully completed a hostile takeover of supermarket rival Hillards for  £220m. The battle for top spot In the 1990s Tesco continued to tighten its grip on the UK with more store openings and an agressive marketing campaign in an attempt to overtake Sainsburys as the UKs leading grocer. In 1992, the company launched is slogan every little helps, followed by the Tesco Value range in 1993. This was followed by the launch of the Tesco Clubcard scheme in 1995, helping Tesco to overtake rival Sainsburys as the UKs largest food retailer. 1996 saw the retailer introduce its first 24-hour store while it also expanded overseas opening shops in Poland, the Czech Republic, and Slovakia. In 1997 Tesco appointed Sir Terry Leahy as chief executive. Tesco.com was launched in 2000 and the supermarket continued to expand its range of products, which now includes clothes, electricals and personal finance products. In 2004 Tesco entered the broadband market. Two years ago, in 2006, the retailer announced ambitious plans to open stores in the US under the name Fresh and Easy and funded by existing resources. Tesco now operates in 13 countries. Today it reported that group sales were  £51.8bn in the year to February 23 2008. Pre-tax profit rose to  £2.8bn. In 2008 the retail giant took its conquest of the UK one step further by buying up some rival Somerfield stores on remote islands in Scotland, giving Tesco a presence in every single postcode area in the country. As it stands there is only one postcode in the UK in Harrogate in North Yorkshire which does not have a Tesco. Every little hurts As the supermarket giant has grown, so too has the number of places in the UK dubbed Tesco town. In Inverness more than 50p in every pound spent on food  by the citys 66,000 residents is done so at a Tesco checkout and similar dominance in other towns has sparked controversy. Because of their size, supermarkets have been accused by some of abusing their position by forcing smaller local shops out of business. According to non-profit organisation Ethical Network, local communities could be losing inward investment of up to  £100bn every year because of supermarket centralisation. In 2001 a blackmailer failed in an attempt to extort  £5m from Tesco through a parcel bomb campaign and was jailed for 16 years. In 2008 Phillip McHugh, a former tax inspector, was jailed after threatening to bomb Tesco stores unless they gave him  £1m. Mr McHugh sent 76 letters to the company threatening to blow up shops and poison customers by contaminating food, promising that blood will flow unles s they gave into his demands.

Light in Interior Architecture: Annotated Bibliography

Light in Interior Architecture: Annotated Bibliography Architecture and space are always defined by light. Architecture is the masterly, correct and magnificent play of masses brought together in the light and our eyes are made to see forms in light, said Le Corbusier. (Curtis, 1987) light become more important part of the interior architecture. Le Corbusier thinks the characteristic features of architectural spaces only come to life with light and there are no architecture spaces without light. Hence light is the way it is arranged gives an appreciation of the space and generates specific emotive and aesthetic responses. The architect, through the different forms of light, realizes an order that is a pure creation of peoples mind and the light affects our senses intensely. The light deep resonances to influence architecture and control space. It is undeniable that sometimes in a building environment, shape, color or light can be used as a theme element, that is, the creator wants to highlight a certain aspect of the information. And app reciation is indeed in this area has been clear and strong feelings. But despite this, the emphasis on one aspect does not mean that this factor can accomplish the creation of the whole atmosphere and that it must be used synthetically. Since we look at the architecture interior space changed, the modern architecture also starts to focus on the light. They use the artificial lighting as the main method to gives a new definition to space. Richard Kelly was one of the pioneers of this techniques Glass House was the significant artificial lighting works by Philip Johnson and Richard Kelly. At some transparent architecture, the biggest challenge is the clear glass which turns into a mirror at night and to reflecting the interior lighting. By illuminating the surrounding trees and minimizing the interior lighting has played a flow from the daytime into the night. In The Structure of light (Meden, 2011) Articles, it reflected his theory of lighting. That was a great influenced by the light effects found in nature. Nowadays his terminology is used to describe some conceptual background for numerous lighting solutions. In particular, his concept of distinct types of lighting: Focal glow and ambient luminescence. Focal glow is for Kelly a way to point out important elements and the Ambient luminescence is the background lighting that serves to perceive the environment in general. Use Artificial lighting to creating architecture space become central to our modern architecture and Kellys perspective is a valuable source of inspiration to use lighting to creating images of such iconic power. According to the traditional Japanese interpretation, architecture is always connected with nature. Further connections with nature are effected by the subtle transformations caused in part by delicate contrasts of light and shade. (Pare, 1996) So, Thus, you can clearly see the natural light performance in Andos architecture. In Japan, the Church of the Light was one of Tadao Andos signature Japanese architectural style work. The Church of the Light clearly pointed out that Andos personal architecture characteristic between nature and architecture, through the way in which light can define spaces is also can through the light to create new space perceptions equally. The Church of the Light was completed in 1999. The church of light focus on the cross. Andos to put the cross on the east facade allows for light to pour into space throughout the early morning and into the day. It has a dematerializing effect on the interior concrete walls transforming the dark volume and bring it from d arkness to light. Use the simple medium of creating a pure, unadorned space. The intersection of light and solid raises the temporal and spiritual cognition of audience. As a modern architecture, those minimalist structures use lots of factors of light into interior space. light is an important controlling factor in Andos architecture. Light is the original source and the wellspring of all the laws of nature, whether known to human science or not. In Kahns words, matter is extinguished light. When light ceases to be light it becomes matter. Silence tends to express something, and light creates it, gives It form. (Giurgola, 1979, p. 16) Another different contrast or form of light is the shadow to express the meaning of light. Louis I. Kahn in this regard also made great achievements and he believed that the dark shadow is a natural part of the light, Kahn never attempted a space for a formal effect with no light. For him, a rarely of light to show the level of darkness: A plan of a building should be read like a harmony of spaces in light. Even a space intended to be dark should have just enough light from some mysterious opening to tell us how dark it is. Each space must be defined by its structure and the character of its natural light. (Kahn, 1993, p. 36) Thus, the light as a source is often hidden behind louvers or secondary walls, thus concentrating attention on the effect of the light and not on its origin. Like the MIKVEH ISRAEL SYNAGOGUE, Louis I. Kahn works on the ceiling, the ceiling as a smooth and white surface, when the wall opening, it will cast starkly pronounced patterns of shadow and light o to this surface. It is the particular technique in his architectural forms. Material lives by light, Wrote Louis I. Kahn. You are spent light, the mountains are spent light, the trees are spent light, the atmosphere is spent light. All material is spent light. (Giurgola, 1979, p. 36) As for the performance of the texture of the material, but also with the help of the role of light. Such as the original band structure arranged together in the suns exposure, in addition to the structure itself, the three-dimensional sense of the obvious, but also for the wall or the ground shed a shadow, this change in the formation of a visual contrast, also stressed the rhythm of the building and the depth of space, often gives a clear, simple impression. le Corbusier use the site of Ronchamp to make the establish relationship between the light and materials. Corbusier wanted the space to be meditative and reflective in purpose.   The stark white walls add to this purist mentality that when the light enters the chapel there becomes this washed out, ethereal atmosphere.   The effect of the light evokes expressive and emotional qualities that create heightened sensations in tune with the religious activities. The walls of Ronchamp give the building its sculptural char acter and each wall becomes illuminated by these differing window frames, which in conjunction with the stark whitewashed walls gives the walls luminous qualities punctuated by a more intense direct light. Rather the light is what defines and gives meaning to the chapel experientially. References Curtis, W., 1987. Le Corbusier: nature and tradition. London: Arts Council of Great Britain. Meden, R., 2011. The Structure of light: Richard Kelly and the illumination of modern architecture. Richard Kelly and the illumination of modern architecture, 48(12), p. 2299. Pare, T. a. 1.-R., 1996. ando,tadao,1941-;ArchitectureJapanHistory20th century. London: Phaidon. Baek, J., 2009. Shintai and the Empty Cross: Tadao Andos Church of the Light. Architectural Theory Review, 01 04, pp. 55-70. Giurgola, R., 1979. Louis I. Kahn. 5th Spanish/English ed. ed. Barcelona: Editorial Gustavo Gili . Kahn, U. B. 1.-. L. I., 1993. Louis I. Kahn : Licht und Raum = light and space. Basel ; Boston: Birkhà ¤user Verlag.

Psychology :: essays research papers

Talk Show Tension Jerry, Jerry, Jerry†¦ Everyday, this chant is heard by millions of people watching the now infamous talk show, Jerry Springer. Even though just a few years ago, most people regarded these shows as ridiculous, now this chant is recognized and adored by many people in society. The most parsimonious explanation for this is that the shows now have more interesting and captivating topics. The premise of most episodes of these shows has changed greatly over the past few years; The topics have moved away from large scale social issues, like homosexuality and cancer, to relationship and familial issues, like adultery and mothers who are too flirtatious with their daughter's boyfriends. Many people would argue that the issues being presented now are not as interesting or captivating as the older issues. However, after watching an old episode and a new episode, most people agree that the emotions displayed by the guests in the newer shows are more visible, with actions such as onstage yelling and fighting. The general emotional content of the episodes has changed from sadness to anger. From a psychological standpoint, there are many influences that cause extreme anger to be displayed by the guests on talk shows. Imagine being a guest on the Jerry Springer show, as you walk onto the stage you see the large audience chanting those infamous words. You sit down next to your fiancà ©e not knowing what to expect, you are nervous and anxious. Finally, Jerry says those terrible words, So, don't you have something to tell your fiancà ©? She turns to you, looks into your eyes and says, Remember about a month ago when I disappeared at that party at your house? Well, that night your brother and me left the party early. I'm sorry, I have been sleeping with your brother for the past month. Suddenly, the anxiousness that you experienced is gone and replaced by anger, intense anger. You turn to Jerry as he asks you, Wow, she has been cheating with your brother, how does this make you feel? Your anger only gets more intense, you ramble to your ex-fiancà ©e and ask her how she could do such a thing. Again, Jerry interrupts the moment and yells into the microphone, Alright lets get the brother out here! As you see your brother walk through the door, you again hear that irritating chant echoing through the crowd.

Summary Of The Great Gatsby :: essays research papers

Summary of 'The Great Gatsby';   Ã‚  Ã‚  Ã‚  Ã‚  The Great Gatsby is a book about rich people that are fighting about women, money etc. After I read this book I realized that even if you are rich you don't have to be happy. There are two main characters: Nick Carraway and Jay Gatsby, both rich men. Here's the story in a short version... Nick Carraway is a young man from a wealthy family, living in a Middle Western city. The Carraway's are something of a clan actually. Nick's grandfather came here in 1851 and started a business, which his father carries on today. Nick graduated from Yale University in 1915, and just a little later he was in the Great War. When he came back he decided to go East and learn the bond business. He came East permanently in the spring of 1922. He found a house on the island which extends due East of New York. He has a beautiful house in a place called West Egg. That was on Long Island.   Ã‚  Ã‚  Ã‚  Ã‚  He made contact with his neighbor living closest to him, Jay Gatsby. Jay Gatsby was a very rich man with an enormous property. His house had a big lawn, a swimming pool and an exclusive garden. Despite all his money, he wasn't a very happy man. There was no woman in his life, just servants. His way of getting in touch with people was through his parties. He had parties in his home all the time. The house always got messed up, so the servants had a lot to do the day after the party.   Ã‚  Ã‚  Ã‚  Ã‚  Nick got to know a lot of people, some better than others. One of the people he met was a man called Tom Buchanan. He was the kind of man nobody likes. When he got angry, he would take it out on his wife, Daisy. He would beat her, once he even broke her nose. He always got drunk at parties and started arguments. He was also a cheater. He had a mistress named, Myrtle Wilson. She lived in an expensive apartment in New York, which Tom paid for.   Ã‚  Ã‚  Ã‚  Ã‚  Daisy knew about Tom's affair with Myrtle she just never spoke a word to him about it. She actually fell in

Examples of Differences in University Education :: Teaching Education

Examples of Differences in University Education You know, there is not all that much I would actually change about this university. Sure we could use some better facilities and the more diversity the better, but those changes have to take place over time, sometimes a long time. For now I am content with the prospect of throwing out ideas used by other universities to either increase student recruitment or enhance the image surrounding our college, that has without doubt been tarnished in past years. One example of how we could increase the ease on the perspective student milling around our website is to take a note or two from the University of Oklahoma in Norman, Oklahoma. The university of Oklahoma is seen as a highly academic institution along with having an advanced sports program. The Oklahoma Sooners went undefeated this past year. The good thing about their website is that it is very easily navigational, which is a plus because prospective students aren’t in the mood to have to siphon through presents addresses and alumni paraphernalia to get to what dorms they will be living in. The website also has a clearly defined area for the different colleges that are found with the walls of the University. One thing I myself had a problem distinguishing when I first started to look at Washington State University. Along my web based trip through colleges in the United States I also came across Plymouth College in Plymouth, New Hampshire. Now although this college seems to have a lot of the same basic attributes we do here at Washington State I found that they facilities they provide to their students to be far above our own. Not only do they provide the typical state of the art computer labs and rec. center, but also in some halls they have sectioned of soundproof music rooms for those students participating in things such as the symphony orchestra or band. In one hall they even have a ski tuning room , maybe a little more of a necessity in that part of the country but still really cool. I think the more exciting and significant part of my glimpse into this college was the fact that in every hall the students were allowed to enhance their living space by doing pictorials or murals on the walls.

Inline Skating

Inline Skating Marketing Plan Pegasus Sports This sample marketing plan was created with Marketing Plan Pro software. Plan Outline †¢ Executive Summary †¢ Situation Analysis o Market Summary ? Market Needs ? Market Trends ? Market Growth o SWOT Analysis ? Strengths ? Weaknesses ? Opportunities ? Threats o Competition o Product Offering o Keys to Success o Critical Issues †¢ Marketing Strategy †¢ Financials †¢ Controls Executive Summary Pegasus Sports International is a start-up aftermarket inline skating accessory manufacturer. In addition to the aftermarket products, Pegasus is developing SkateTours, a service that takes clients out, in conjunction with a local skate shop, and provides them with an afternoon of skating using inline skates and some of Pegasus' other accessories such as SkateSails. The aftermarket skate accessory market has been largely ignored. While there are several major manufacturers of the skates themselves, the accessory market has not been addressed. This provides Pegasus with an extraordinary opportunity for market growth. Skating is a booming sport. Currently most of the skating is recreational. There are however a growing number of competitions, both team orientated such as skate hockey as well as individual competitions such as speed skate racing. Pegasus will work to grow these markets as well as develop the skate transportation market, a more utilitarian use of skating. Several of Pegasus' currently developed products have patents pending and local market research indicates that there is great demand for these products. Pegasus will achieve fast, significant market penetration that will be achieved through a solid business model, long range planning, and a strong management team that will able to execute on this exciting opportunity. The three principals on the management team have over 30 years of combined personal and industry experience. This extensive experience provides Pegasus with the empirical information as well as the passion to provide the skating market with much needed aftermarket products. Pegasus will sell their products initially through their website. This â€Å"Dell† direct to the consumer approach will allow Pegasus to achieve higher margins and maintain a close relationship with the customers which is essential for producing products that have a true market demand. By the end of the year, Pegasus will have developed relationships with different skate shops and will begin to sell some of their products through the use of retailers. [pic] Sales Forecast | | |2003 |2004 |2005 | |Sales | | | | |Recreational |$455,740 |$598,877 |$687,765 | |Competitive |$72,918 |$95,820 |$110,042 | |Total Sales |$528,658 |$694,697 |$797,807 | | | | | | |Direct Cost of Sales |2003 |2004 |2005 | |Recreational |$82,033 |$107,798 |$123,798 | |Competitive |$13,125 |$17,248 |$19,808 | |Subtotal Direct Cost of Sales |$95,159 |$125,046 |$143,605 | Situation Analysis Pegasus is entering their first year of operation. The products have been well received and marketing will be key to deve lop brand and product awareness as well as grow the customer base. Pegasus International offers several different aftermarket skating accessories, serving the growing inline skating industry. Market Summary Pegasus posesses good information about the market and knows a great deal about the common attributes of the most prized customer. This information will be leveraged to better understand who is served, their specific needs, and how Pegasus can better communicate with them. [pic] [pic] [pic] Market Analysis | | | |2003 |2004 |2005 |2006 |2007 | | |Potential Customers |Growth | | | | | |CAGR | |Recreational |10% |19,142,500|21,056,750|23,162,425|25,478,668|28,026,535|10. 00% | |Fitness |15% |6,820,000 |7,843,000 |9,019,450 |10,372,368|11,928,223|15. 00% | |Speed |10% |387,500 |426,250 |468,875 |515,763 |567,339 |10. 00% | |Total |11. 36% |26,350,000|29,326,000|32,650,750|36,366,799|40,522,097|11. 36% | Market Needs Pegasus is providing the skating community with a wide range of acc essories for all variations of skating. Pegasus seeks to fulfill the following benefits that are important to their customers: †¢ Quality craftsmanship: The customers work hard for the money and do not enjoy spending it on disposable products that only work for a year or two. †¢ Well thought out designs: The skating market has not been addressed by well thought out products that serve skaters needs. Pegasus' industry experience and personal dedication to the sport will provide Pegasus with the needed information to produce insightfully designed products. †¢ Customer Service: Exemplary service is required to build a sustainable business that has a loyal customer base. Market Trends Pegasus will distinguish themselves by marketing products not previously available to skaters. The emphasis in the past has been to sell skates and very few replacement parts. The number of skaters is not restricted to any one single country, continent, or age group, so there is a world market. Pegasus has products for virtually every group of skaters. The fastest growing segment of this sport is the fitness skater. Therefore, the marketing is being directed to service this group. BladeBoots will enable them to enter establishments without having to remove their skates. BladeBoots will be aimed at the recreational skater, the largest segment; however SkateAids are great for everyone. There is one more way the sport of skating will grow, and that is through SkateSailing. This sport is primarily for the medium to advanced skater. The growth potential for this sport is tremendous. The sails Pegasus' has manufactured so far have ended up in Europe. The same thing happened with windsurfing. It started out here in Santa Monica but did not take off until it had already grown big in Europe. More and more groups are getting together on skate excursions in cities all over the world. For example, San Francisco has night group skating that numbers in the hundreds of people. The market trends are showing continued growth in all directions of skating. [pic] [pic] Market Growth With the price of skates going down due to competition by so many skate companies, the market has had steady growth throughout the world, with 22. 5 million in 1999 to over 31 million in 2002. The growth statistics for 2003 are estimated to be over 35 million. More and more people are discovering, and in many cases rediscovering, the health benefits and fun of skating. [pic] [pic] SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Pegasus. Strengths †¢ In-depth industry experience and insight. †¢ Creative, functional product designers. †¢ The use of a highly efficient, flexible business model utilizing direct customer sales and distribution. Weaknesses The reliance of outside capital necessary to grow the business. †¢ A lack of retailers who can work directly face to face with the customer to generate brand and product awareness. †¢ The difficulty to develo ping brand awareness as a start-up company. Opportunities †¢ Participation within a growing industry. †¢ Decreased product costs through scales of economy. †¢ The ability to leverage other industry participants marketing efforts to help grow the general market. Threats †¢ Future/ potential competition from an already established market participants. †¢ A slump in the economy that could have a negative effect on people's spending discretionary income on fitness/ recreational products. The release of a study that calls into question the safety of skating or the inability to prevent major skating induced traumas. Competition Pegasus Sports International is forming its own market. While there are a few companies that do make sails and foils that a few skaters are using, Pegasus is the only one that is truly designed for and by skaters. The few competitors' sails are not designed for skating, but for windsurfing or for skateboards. In the case of foils, storage a nd carrying are not practical. There are different indirect competitors who are manufactures of the actual skates. After many years in the market, these companies have yet to become direct competitors by manufacturing accessories for the skates that they manufacture. Product Offering Pegasus Sports International now offers several products: †¢ The first product that has been developed is BladeBoots, a cover for the wheels and frame of in-line skates, which allow skaters to enter places that normally would not allow them in. BladeBoots come with a small pouch and belt which converts to a well-designed skate carrier. †¢ The second product is SkateSails. These sails are specifically designed for use while skating. Feedback that Pegasus has received from skaters indicates this could become a very popular sport. Trade marking this product is currently in progress. †¢ The third product will be referred to as SkateAid and be in production by December. Other ideas for products are under development, but Pegasus must hold back until they can protect themselves through pending patent applications. Keys to Success The keys to success are simply designing and producing products that meet market demand. Additionally, Pegasus must ensure total customer satisfaction. If these keys to success are achieved, Pegasus will become a profitable, sustainable company. Critical Issues Pegasus is still in the speculative stages as a start-up business. The critical issues are: †¢ Establish themselves as the premier skating accessory company. †¢ Pursue controlled growth that dictates that payroll expenses will never exceed the revenue base. This will help protect against recessions. Constantly monitor customer satisfaction, ensuring that the growth strategy will never compromise service and satisfaction levels. Marketing Strategy The key to the marketing strategy is focusing on the speed, health and fitness, and recreational skaters. Pegasus can cover about 80% of the skating market since they produce products geared towards each segment. Pegasus is able to address all of the different segments within the market because although each segment is distinct in terms of its users and equipment, Pegasus' products are useful to all of the different segments. Mission Pegasus Sports International's mission is to provide the customer with the finest skating accessories available. We exist to attract and maintain customers. With a strict adherence to this maxim, success will be ensured. Our services and products will exceed the expectations of the customers. Marketing Objectives †¢ Maintain positive, strong growth each quarter (not withstanding seasonal sales patterns). †¢ Achieve a steady increase in market penetration. †¢ Decrease customer acquisition costs by 1. 5% a quarter. Financial Objectives †¢ Increase the profit margin by 1% per quarter through efficiency and scale of economy gains. †¢ Maintain a significant research and development budget (as a percentage relative to sales) to spur future product developments. †¢ A double to triple digit growth rate for the first three years. Target Markets With a world skating market of over 31 million and steadily growing (statistics released by the Sporting Goods Manufacturers Association), the niche has been created. Pegasus' aim is to expand this market by promoting SkateSailing, a new sport which is popular at both Santa Monica and Venice Beach in California. The Sporting Goods Manufacturers Association survey indicates that skating now has more participation than football, softball, skiing, and snowboarding combined. The breakdown of participation of skating is as follows: 1+% speed (growing), 8% hockey (declining), 7% extreme/aggressive (declining), 22% fitness (nearly seven million–the fastest growing), and 61% recreational (first-timers). Our products are targeting the fitness and recreational groups, as they are the fastest growing. These groups are gearing themselves towards health and fitness, and combined, they can easily grow to 85% (or 26 million) of the market in the next five years. Positioning Pegasus will position themselves as the premier aftermarket skating accessory company. This positioning will be achieved by leveraging their competitive edge: industry experience and passion. Pegasus is a skating company formed by skaters for skaters. They are able to use their vast experience and personal passion for the sport to develop innovative, useful accessories for a broad range of skaters. Strategies The single objective is to position Pegasus as the premier skating accessory manufacturer, serving both the domestic market as well as international market. The marketing strategy will seek to first create customer awareness concerning the offered products and services and develop the customer base. The message that Pegasus will seek to communicate is that they offer the best-designed, most useful skating accessories. This message will be communicated through a variety of methods. The first will the use of their robust website. As well as a rich source of product information, the site will also be used for purchasing. A lot of time and money will be invested into the site to provide the customer with the perception of total professionalism and utility for Pegasus' products and services. The second method will be advertisements placed in numerous industry magazines. The skating industry is supported by several different glossy magazines designed to promote the industry as a whole. Additionally, there are a couple of smaller periodicals that serve the smaller market segments within the skating industry. The last method of communication is the use of printed sales literature. The two previously mentioned marketing methods will create demand for the sales literature that will be sent out to customers. The cost of the sales literature will be fairly minimal as it will use the already compiled sales information from the website. Marketing Mix Pegasus' marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service. †¢ Pricing: This will be based on a per product retail price. †¢ Distribution: Initially Pegasus will use a direct to the consume distribution model. Over time Pegasus will use retailers as well. †¢ Advertising and Promotion: Several different methods will be used for the advertising effort. †¢ Customer Service: Pegasus will strive to achieve benchmarked levels of customer care. Marketing Research Pegasus is blessed with good fortune of being located in the center of the skating world, Venice, CA. Pegasus will be able to leverage this opportune location by working with many of the different skaters that live in the area. Pegasus was able to test out all of their products, not only with the principals who are accomplished skaters, but also the many other dedicated and â€Å"newbie† users located in Venice. The extensive product testing by a wide variety of users provided Pegasus with valuable product feedback and has led to several design improvements. Financials This section will offer the financial overview of Pegasus as it related to the marketing activities. Pegasus will address Break-even Analysis, sales forecasts, expense forecast, and indicate how these activities link to the marketing strategy. Break-even Analysis The break-even analysis indicates that $7,760 will be required in monthly sales revenue to reach the break-even point. [pic] [pic] [pic] Break-even Analysis | | | | |Monthly Revenue Break-even |$6,372 | | | | |Assumptions: | | |Average Percent Variable Cost |18% | |Estimated Monthly Fixed Cost |$6,363 | Sales Forecast Pegasus feels that the sales forecasting is conservative. Pegasus will steadily increase sales as the advertising budget allows. Please refer to the Sales Forecast Chart. Please note that while in the market segmentation section all of the potential customers have been broken down into separate groups, for the sales forecasts, the grouping has been changed Recreational and Competitive. By reducing the number of categories it allows the reader to quickly discern information, making the chart more functional. [pic] [pic] Expense Forecast The expense forecast will be used as a tool to keep the department in target and provide indicators when corrections / modifications are needed for the proper implementation of the marketing plan. [pic] [pic] [pic] Marketing Expense Budget | | |2003 |2004 |2005 | |Website |$25,000 |$8,000 |$10,000 | |Advertisements |$8,050 |$15,000 |$20,000 | |Other |$1,725 |$2,000 |$3,000 | | |———— |———— |———— | |Total Sales and Marketing Exp enses |$34,775 |$25,000 |$33,000 | |Percent of Sales |6. 58% |3. 60% |4. 14% | Controls The purpose of Pegasus' marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance: †¢ Revenue: monthly and annual. †¢ Expenses: monthly and annual. †¢ Customer satisfaction. †¢ New product development. Implementation The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget. [pic] Milestones | | | | | | | | |Advertising |Start Date |End Date |Budget |Manager |Department | |Marketing plan completion |1/1/2003 |2/1/2003 |$0 |Stan |Marketing | |Webiste completion |1/1/2003 |3/15/2003 |$20,400 |outside firm |Marketing | |Advertising campaign #1 |1/1/2003 |6/30/2003 |$3,500 |Stan |Marketing | |Advertising campaign #2 |3/1/1999 |12/30/2003 |$4,550 |Stan |Marketing | |Development of the retail channel|1/1/2003 |11/30/2003 |$0 |Stan |Marketing | |Name me |1/1/2 003 |1/15/2003 |$0 |ABC |Department | |Name me |1/1/2003 |1/15/2003 |$0 |ABC |Department | |Name me |1/1/2003 |1/15/2003 |$0 |ABC |Department | |Name me |1/1/2003 |1/15/2003 |$0 |ABC |Department | |Other |1/1/2003 |1/15/2003 |$0 |ABC |Department | |Total Advertising Budget | | |$28,450 | | | |PR |Start Date |End Date |Budget |Manager |Department | |Name me |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Name me |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Name me |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Other |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Total PR Budget | | |$0 | | | |Direct Marketing |Start Date |End Date |Budget |Manager |Department | |Name me |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Name me |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Name me |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Other |1/1/2006 |1/15/2006 |$0 |ABC |Department | Total Direct Marketing Budget | | |$0 | | | |Web Development |Start Date |End Date |Budget |Manager |Department | |Name me |1 /1/2006 |1/15/2006 |$0 |ABC |Department | |Name me |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Name me |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Other |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Total Web Development Budget | | |$0 | | | |Other |Start Date |End Date |Budget |Manager |Department | |Name me |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Name me |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Name me |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Other |1/1/2006 |1/15/2006 |$0 |ABC |Department | |Total Other Budget | | |$0 | | | |Totals | | |$28,450 | | | Contingency Planning Difficulties and Risks †¢ Problems generating visibility, a function of being a internet-based start-up organization. †¢ An entry into the market by an already established market competitor. Worst Case Risks Include †¢ Determining that the business cannot support itself on an ongoing basis. †¢ Having to liquidate equipment or intellectual capital to cover liabilities.

Five Force Model For Woodland

Nike Brief HistoryNike has one mission statement: To carry out the legacy of innovative thinking left by the founding members by developing products that enable athletes of all abilities to maximize their potential while beating competition and creating value for shareholders. Nikes headquarters are located in Beaverton, Oregon in Portland and the company operates in more than 160 countries all over the world with more than 30,000 employees across all six continents (Nike 2011). Nike TodayNike today is the largest manufacturer of athletic footwear, clothing and equipment globally by sales with 2011 revenues of more than US $23billion ahead of closest rivals Adidas, Puma, K-Swiss and Under Armour which it competes with in the sportswear market. Nike has been steadily increasing its market share of the sportswear market from an initial 3.7% in 2006 to 4.6% in 2011, even though this declined in 2009. Many analysts expect this market share to reach about 6.3% by 2017. The company also ex pects to make big gains from the London 2012 Olympics for its footwear division (MSN money 2012) Figure 1: Nike Apparel Market ShareFigure 2: Nike Footwear Market ShareHowever even though Nike is expected to attain big gains from the London 2012 Olympics, its competitors are not sitting still and letting Nike take any such gains. Adidas, which is one of main rivals of Nike, has invested more than  £100million in the Olympics to not only boost its profile, but also close the market share gap with Nike. Adidas has already posted better sales and profit results in 2012 compared to Nike. In fact, Adidas, also the second largest apparel manufacturer in the world after Nike, has been outperforming Nike since 2006 (Torry 2012). Below, we will do an industry analysis using Porters 5 Forces of Competition Framework to help us understand the various variables influencing competition and profitability for Nike within the sectors in which it is competing.Porter’s Five Forces of Competi tion Framework According to Grant (2005), there are many features of an industry in which a company competes that determines the level of competition it will face and the profits it will get. The most famous classification was done by Michael Porter, known as Porters Five Forces framework which can help a company determine its potential profits by looking at five sources of competitive pressure. The five sources of competition are 1) competition from entrants 2) competition from substitutes 3) competition from established rivals 4) bargaining power of suppliers and 5) bargaining power of buyers. Threat of entry/Barriers to entryThe threat of entry is highest in the apparel market due to the relatively lower costs of manufacturing apparel compared to the footwear market where the biggest threat posed is basically from current rivals already established in the market e.g Adidas and Puma, who although behind in market share, are currently implementing strategies that are helping them c lose the gap on Nike. Adidas has especially been gaining ground on Nike boosted by its strong presence in sponsoring the European soccer tournament where it sponsored eventual winners Spain (Torry 2012). According to Marketing Weekly News (2012), Adidas is also planning on moving into the more fashion-aligned market of teenagers which could see it improve global market share.NEO, a fast fashion adidas sub-brand aimed at teenagers is Adidas’ attempts to enter new apparel segments that will even pit it against the likes of H&M and Zara in an effort to gain market share and squeeze more profits out of mature industries. Another threat of entry is posed by Under Armour Inc. an established company in the athletic sportswear in the USA which in 2009 decided to enter the U.S athletic footwear market creating competition in a market which had been dominated by a few players like Nike and Adidas.Recently the US sports brand has started entering markets which have been traditionally fo ught over by Nike and Adidas. For example, Under Armour is using its sponsorship of Tottenham Hotspur in an â€Å"aggressive† digital marketing drive which it views as part of a wider strategy to steal market share from Nike and Adidas in the apparel category in Europe. This is the firms first foray into professional football, which have been areas where Nike and Adidas traditionally dominated and performed well in but are now  having to brace for new competition from Under Armour (Sebastian 2012).Threat of substitutesSubstitutes in the footwear category can include any other types of shoes that consumers can choose to serve similar purposes. Substitutes here therefore include the likes of sandals, which can act as substitutes, even though they may not fulfill exact same purpose. It is difficult to think of other substitutes that can fulfill the same purpose as athletic shoes from the footwear industry since this an industry that has something very specific to offer to a ta rgeted market. This means that it is not meant to appeal to the general population and everybody.Thus consumers who are looking for shoes to run in will not look for boots as substitutes simply because boots are cheaper substitutes. This is due to the specialization of running shoes that makes substitutes hard to come by. But while athletic footwear has little substitutes, sportswear apparel can have substitutes that include normal everyday clothing which can be used for athletic purposes if necessary. For example, some consumers may choose to wear tight fitting t shirts to exercise in instead of using Nikes sportswear, making normal clothing from high street brands substitutes. Rivalry between firms (Industry structure)Adidas: Although Adidas is currently not able to outcompete Nike in terms of sales and market share, it has been outperforming Nike and gaining market share since 2006 while Nike has been losing market share since 1998 when it still had more than 47 percent of the ma rket, which has been cut back to 32 percent (MSN money 2011). Adidas is also still the second biggest competitor to Nike competing for market share and has plans in the pipeline that it is trying to implement in order to grow.One of them is heavy sponsorship of football tournaments all over the globe since football has the highest fan support with more than 2billion people who follow it, with Basketball behind it with 1.2 billion followers. One such plan has been paying off when Spain, the team it sponsored at the 2012 Euro championships, won the tournament in style (Torry 2012). Puma: Puma is another rival to Nike that has been having a bad time with financial figures not going according to expectation. Although the firm has been sponsoring some very famous names (it sponsored  the Italian football team who reached the final of Euro 2012), while Usain Bolt wore the firm’s kit when he competed in the 100m at the London 2012 Olympic Games, Puma has served up a profit warning . It said that net earnings for the first quarter of 2012 were expected to be 13 percent below the 115m Euros reported during the same period last year.Puma is also expect to take a EURO 100m restructuring charge showing that the firm is doing not as well as expected so Nike has little worry from this rival. According to the Financial Times (2012), the main problem with Puma does not lie on the sporting field but in the stands. Puma's recovery over the past decade was driven mainly by its popularity with fashion-conscious youngsters. So it is not helping Puma that many youth are unemployed in the Eurozone. Puma generates more than 45 per cent of sales from Europe, the Middle East and Africa, so the fall in spending power has been hurting it badly, as does rising competition in the sports lifestyle market. The company is also hurt by its dependence on shoes, which account for about half of sales. Under Armour: As stated previously, Under Armour has been the one company that has gaine d the most from any slip ups from both Nike, Adidas and Puma as it has been going strong for the last few years.Power of SuppliersThe footwear market is one of those industry categories where the demand is always there. Retailers have to buy whatever the big brands like Nike make whether they like it or not therefore this also means that suppliers like Nike and Adidas have a lot of power compared to other industries. One of the biggest factors that contribute to this is the fact shoes such as Nikes are made very cheaply but sold at very expensive prices making them very desirable for retailers, which gives suppliers like Nike power. It is one of reasons why Nike has always been famous for sweatshop prices (Forbes 2012)Power of BuyersHighly Competitive market due to market saturation and slowdown in the sales industry worldwide, buyers more intellectual, have specific wants and needs and know where to get discounts and deals. As seen with the problems in the Eurozone experiencing hig h rates of unemployment as seen with the problems with Puma, many consumers have more discretion to choose what to buy and  what not to buy as the world economies suffer.ConclusionNow that we have looked at Nike and the competitive pressures it faces in the industry as it tries to make profits and stay competitive, it is upto the company to find ways around some of these pressures, fully analysing what is driving the industry in general. Michael Porter did offer some suggestions to companies trying to sustain a competitive advantage with three strategies which were focus, cost leadership or differentiation (Grant 2005). So depending on which strategy Nike chooses, it could choose to innovate better shoes by investing in R&D, focus on marketing or simply reduce prices to become the lost cost leader in its industry like Walmart.

Film Theory and Criticism Essay

Maya Deren is known as one of those in Hollywood who represented everything that was not Hollywood. A film theorist and film maker, among other things, Maya Deren was born as Eleanora Derenkowsky in Kiev, Ukraine. She was born into the film making industry, named after an Italian actress. After moving to Syracuse, New York, it was here where she began her interest in the socialist movement. It was also this move which influenced much of her life and her direction in movies. Maya Deren began her formal education at Syracuse University where she was an active member of the Trotskyist Young People’s Socialist League. She eventually went on to work with Katherine Dunham where she got her chance to work in Hollywood. Using the inheritance she got from her father, Maya Deren purchased a second hand 16mm Bolex camera with which she made what is perhaps considered as one of best films, Meshes of the Afternoon. This was recognized as one of the first seminal American avant-garde films during the time. It was originally a silent film that featured no dialogue, however, in 1957 a soundtrack was added by Teiji Ito. By 1943, she changed her name to Maya Deren. This was because of her beliefs at that time and reflected her political ideologies as well. By this time, she had already expanded her social circle within Hollywood to include such others like Andre Breton, Marcel Duchamp, John Cage and Anais Nin. A year later, she started her second film, At Land, and other films such as A Study in Choreography for the Camera in 1945 and Ritual in Transfigured Time, which was made in 1946, which explored the fear of rejection and the freedom of expression in abandoning ritual. Her efforts did not go unrecognized as in 1946 she was awarded with the Guggenheim Fellowship for â€Å"Creative Work in the Field of Motion Pictures. † While not the greatest of her awards, she was also given the Grand Prix Internationale for her experimental film Meshes of the Afternoon at the Cannes Film Festival. Her other great works include Meditation on Violence, which was made in 1948. This film portrayed the distinction between violence and beauty and is performed in by Chao Li Chi. Aside from her career in the film industry, Deren also distributed her films and gave promotional tours all over the world. During her career, she not only featured screenings in the United States, Canada and Cuba but she also lectured extensively on film theory and vodoun. This, however, did not stop her from building up her film career and she went on to write, direct and even star in most of her films. This was manifested during her time creating â€Å"New American Cinema† which paid homage to the experimental underground film of the United States. The legacy that Maya Deren left was more than just through the works that she made for the silver screen. In 1986, the American Film Institute honored her achievements by creating the Maya Deren Award for independent film making. There have also been numerous accounts of homage being paid to her achievements such as the tour by the Horse and Bamboo Theatre of the United Kingdom which created the Dance of White Darkness which is the story of Deren’s visits to Haiti. The most recent movies created in her honor include the film by Martina Kudlacek entitled In the Mirror of Maya Deren which featured the music of John Zorn. There was also a memorial that was written by Robert Stone to celebrate the achievements that Maya Deren had on not only the music industry but also to the arts. While the influence of Maya Deren will surely be remembered in her works, there is no other clear testament to her influence on the industry as is shown by the homage that she is continually given to this day. Bibliography: Deren, M(Orig. published 1963) Cinema: The Creative Use of Actuality in Mast, G and Cohen. M eds. (1985) Film Theory and Criticism: Introductory Readings Oxford University Press, Oxford. Pray, M(2007) Avant-Garde Film: Forms, Themes and Passions Wallflower, London. Sitney, A(1979) Visionary Film: The American Avant-Garde 1943-78 2nd Edition, Oxford University Press, Oxford

Zombieland

â€Å"Rule number one, zombies lead a very active life, so should you. † -Columbus. Zombieland is directed by Ruben Fleischer and is about a few people trying to get by after the zombie apocalypse. The main characters are named after the places they're ether from or going to. Columbus (Jesse Eisenberg) is a sheltered, introverted geek with a fear of clowns. Each character has made it this far for certain reasons, he is paranoid of everyone, had no previous attachments and lives by a set of rules. Talahassee is a twinkey loving, nothing-to-lose, redneck who’s finally discovered what he's good at in life, Zombie killing. He's made it this far by simply put, kicking ass. Wichita and Little Rock (Emma Stone and Abigail Breslin), are characters that Columbus and Talahassee meet later. They've have also found unique ways to survive the zombie mayhem. However part of their survival has included not trusting anyone, so things are sketchy between both pairs for quite a while. The movie was well written and turned out very well because of the fact it focused on the living instead of the undead. What the plot line was centralized upon was human interactions in a crazy and unique world. It also pokes fun at the standard zombie movie with well timed humor. In general what set it apart was the fact that it didn't take itself to seriously. The movie starts out with Columbus narating a scene that introduces his developing list of rules for surviving in a world overrun by zombies. Among them include rule number one, cardio. It goes back to the old joke about not having to outrun the bear, just your buddy. He notes that â€Å"fatties† were among the first to go after the zombies took over because they were easy to catch. Other rules include â€Å"beware of bathrooms† (you don’t want to get caught by a zombie while on the toilet) and â€Å"Always double-tap† (two gunshots, whacks with a blunt object or blade to be sure the zombie is dead for sure). There are a few additional rules sprinkled throughout (he has over 30) and they’re used to good effect. After meeting up with Talahasse, Columbus hitches a ride deciding it may be better to travel together. They meet Wichita and Little Rock when the two girls rob them of their vehicle and weapons. Later on they meet up and decide to travel together. Eventually they end up in Beverly Hills, where Talahasse wants to sleep in a a specific celebrity's house. Soon after the girls head to an amusement park in the LA area so that Little Rock can have at least a little childhood fun, but things take a sour turn, requiring a rescue from the boys. What was interesting in the movie was the interaction and relationships between the characters. The plot was centered around their interactions. Something that also added to the plot line was the narating of Columbus as the movie progressed. The movie poked fun at the traditional zombie horror flick by sprinkling in well timed humor in the face of pure zombie gore. The opening scene shows a poltician chasing a man. He ends up eating him, picking his teeth and belching. As the opening credits are running it goes through a few funny situations like a man running from a zombie stripper, a hobo with an end is near sign getting eaten, a fire fighter running from a zombie on fire and many more. They find comedy in making fun of the situation. Other times the movie makes comedy out of Columbus's fears. For instance when Columbus has 406, his neighbor and a girl he is attracted to, over he talks about his fears and even as distressed as she is, she can't help but to chuckle and say â€Å"really? † Throughout the movie when he goes into more detail about himself, it really makes a person chuckle. What makes this movie different from most zombie movies though, other then the comedy, is the fact its centered around people instead of the zombies themselves. When Columbus meets Talahasse, Talahasse doesn't think the relationship going to last, calling Columbus, â€Å"a bit of a bitch. But as the show goes on Talahasse and Columbus become close. Near the end when Columbus and Talahasse are going to part ways Talahasse realizes that Columbus still needs him and he decides to give him a ride in pursuing the girls and eventually saving them. When the guys first meet Wichita and Little Rock, the girls rob them. The sisters don't trust anyone but each other. They end up driving off twice with the vehicles that Talahasse some how enquires. The first time they leave immediately. The second time is after an extensive period of travel with the guys. They leave when they don't think they can or should trust the boys. When they begin traveling together things are particularly sketchy because nether of the two groups trust each other. The movie also highlights different ways of running from your problems. Columbus is scared and will physically stay away from things that scare him. Then there is Talahasse. He lost his son to the zombies and now is running from his problems by basically burying his head in the sand, showing a ruff exterior, killing zombies and chasing twinkies. Finally there is Wichita and Little Rock. They are scared of trusting others and getting to attached to the wrong people. This fear eventually pushes them away from the boys the second time. In the end what ties the movie together is the lesson that Columbus learns. That while they are all lone, wondering spirits they are the closest thing that he has had to a family. They look after and watch out for each other. Even as a kindred spirit, a person can still have a family and can still belong somewhere. It was a buddy, fitting in movie with a half eaten flesh covered exterior. The movie was great because of skillfully timed humor and great character interaction development.

Social perception and managing diversity Essay Example | Topics and Well Written Essays - 500 words

Social perception and managing diversity - Essay Example Managers must also employ good communication process as this could further align the people. Aligning the people could eliminate formation of diversity in an organization as this involves actual communication of the vision to the human resource (Kotter, 1998). In addition, managers must employ policies that could help promote teamwork disregarding the presence of race, color, age, demographic, gender or sexual preference. One important move in an organization is to create a team that could work together in the same direction and as one, disregarding whatever prevailing issues concerning diversity in various aspects of an organizational climate. As a result, this would create a positive implication on diversity climate, by which employees would be able to learn to recognize the organization is fair in dealing with its human resource (Kreitner & Kinicki, 2010, p.53). Finally, managers must enhance their ability in decision-making by which they could showcase their ability to handle disturbance in an organization (Kotter, 1998). Stereotypes are important components of this organizational disturbance that every manager as decision-maker should take into account. Affirmative action is an artificial intervention in order for the management to correct imbalance, injustice and other unnecessary actions that could probably hinder productivity (Kreitner & Kinicki, 2010, p.36). To emancipate this, a legal system or act should be well implemented in order to create a positive response from every concerned. In line with this, some policies or legal act should be mandated in every organization such as those that would promote equal and balanced opportunity for everyone. In the workplace for instance, the law concerning discrimination must be employed in order to adhere to affirmative action. For example, every organization is under employment law that seeks to give equal opportunity to each individual and such discriminatory practices

W 2 Legal Environment of Business' Discussion Essay

W 2 Legal Environment of Business' Discussion - Essay Example But to guard against liabilities, or at least major liabilities, health care professionals have often purchased malpractice insurance to protect themselves against patients who may press legal charges for being harmed by physician’s negligence. In this paper, the argument as to whether or not malpractice damages should be limited when gross negligence is proven is discussed. The paper there serves as a recommendation paper on the way forward for the health care sector in securing legal protection against their actions. As noted in the article by Svorny (2011), there is the need for massive policy analysis on the malpractice insurance used by health practitioners. This is because over the years, there have been studies to suggest that some health care practitioners are indeed hiding under the cover of these insurances to provide less quality services to patients (Svorbey, 2011). Meanwhile, the health of patients must always be made to come ahead of any interests that are served to protect the care giver. This is not to say however that health providers must be totally infallible. However, where issues of risks are posed to patients as a result of proven negligence, such practices cannot be accepted and defended. By this provision, a call for forensic workplace based investigations that can determine the circumstances under which health risks are posed to patients is recommended. Svorny (2011) indeed lamented that because of the presence of malpractice insurance, very few cases of malpractice result in damages. The reason this is so is that â€Å"in most cases of negligence the damages are minimal† (Svony, 2011, p. 2). This means that limiting malpractice damage defeat the quest for patients to press home for their lives to be protected. As a way of balancing the argument for all interested parties, it will be recommended that there should

Advertising media selection Essay Example | Topics and Well Written Essays - 750 words

Advertising media selection - Essay Example Advertising will provide the Starbucks the opportunity to maintain a competitive advantage in coffee market,as well as maintain the brand value.Successful advertising is based on media plan,goals of the advertising,the target audience and the budget and time span. The facts preceding the need for the media plan and advertising include the concern for growing coffee retailers thus increased competition, and due to the recent concentration on expansion, the management is concerned about potential brand devaluing. Therefore, the media plan offers potential solutions to these two key issues, by providing a way to maintain critical market position, and brand value.The chosen media to use in placing the advertising include television, radio, newspaper, direct mail, and outdoor billboards. Television, radio, newspaper, and billboards will offer the opportunity to reach a wide and anonymous audience, which will especially be achieved by using the major daily newspaper, The Seattle Times, the n one major radio stations KUOW-FM 94.9, and one major television stations. The direct mail will provide niche media focusing on a particular target audience, which is persons aged 25-50 years from middle/upper middle class. The heartbeat of any media campaign is the media outlet, because even if the message is well constructed and meaningful, without a delivery system that can attain the required impact the campaign becomes a waste of company money and time (Kelley and Jugenheimer 3). Considering this, the chosen media outlets have the required impact in reaching to a large audience. ... Advertising Goals This encompasses the need for the message noting that the chosen message should "attract, inform, entertain, promote, convince, and sell the product" to the audience, hence should be attractive and interesting (Kelley and Jugenheimer 5). Setting the advertising goals provides the marketing team the opportunity to ensure the message will meet all its requirements. The advertising focuses on capturing a market segment for the Starbucks coffee products aged 25-50 years from middle/upper middle class families. The reasons for targeting this market segment are their potential to spend on branded coffee on an affordable market compared to up-scale branded market coffee. Further, advertising will enable the coffee house retain the brand value and create customer confidence by showing despite the extensive expansion, the kiosk is still able to provide quality coffee products as the tradition. In addition, advertising will capture the concern of increasing retailers in coffee, which is significantly eroding the customer base, making it important to have a market niche, and build towards maintaining it. Target audience The advertising will target the general populace, but offer a special emphasis on persons aged 25-50 from middle/upper middle class, who may not target the upper-scale retail shops but are willing to have brand coffee, such as provided by the Starbucks. The selling line will focus on showing this group that although coffee in upper market may be expensive; they can have the same excellent quality at a cheaper price that they can afford. The target audience will consider working people thus target them in the morning and evening. Marketing Strategy The advertising will start with a

Cell Sat Essay Example | Topics and Well Written Essays - 4000 words

Cell Sat - Essay Example Calls whose orbits are a lot of times higher than normal satellites, are also known as geosynchronous satellites, offer no time delay in the voice and almost no echo effect. So to achieve this satellite phone will be using Low Earth orbiting satellites. CellSat will be designed on path diversity architecture which offers overlapping satellite coverage, so that any call can be made available to be handle from many satellites in any location. This will result in fewer dropped calls. Motivation is any need that an individual seeks to satisfy. Before becoming a motive, it has to have intense stimulation or arousal. The motives are classifies as biogenic and psychogenic needs. Biogenic needs are need for drinks, sex and bodily comfort. Psychogenic needs are psychological needs which are also known as secondary needs, such as the need for nurturing, independence and achievement. Motivation can also be described as wanting like someone, which is why companies hire celebrities so that the consumers can be attracted towards them, and be motivated to buy that product. For instance David Beckham appeals to the youngsters and he is a brand ambassador of a lot of products. It is because of him that people buy the products, may be because they want to be like him. It is one of the psychogenic needs (Stein)Companies around the world spend billions of dollars for making a tagline and the right message for their products since motivation and perceptions influence consumer beh avior in many ways. For a consumer market, anything can be a motivational factor. Like promoting a product through celebrities, is one of the most important motivational factor these days.. For any market, especially the UK market, Celebrities likely David Beckham can be a lot appealing to the youth market while those like Stephen Fry appeal to the more scholarly and discerning people. It is a

Understanding and overcoming Database Design conflicts Research Paper

Understanding and overcoming Database Design conflicts - Research Paper Example Understanding and overcoming Database Design conflicts People think database design is a simple topic, but in actual fact it is a very complicated subject. In view of the fact that a correctly planned database arrangement is a design of a company, or a number of "things" in the actual world. Thus, similar to their physical model equivalents, data models facilitate them to obtain responses concerning the information that structure the objects being formed. In addition, queries that require answers decide that which details require being stored competently in the data model. In a relational database data is stored in different tables in place of placing all data in one large table. Moreover, in the relational model, data is typically arranged in tables that encompass the attributes that each record has the similar number of information; each field holds the similar type of particulars in every record; there is simply single entry for every fact; two records cannot hold the similar data; the sequence of the records as well as fields is not significant. In fulfilling database design objectives we can face a lot of conflicts and issues. The basic aim of this paper is to assess these conflicts and issues and afterward suggest several mitigation policies for such issues. This research will mainly analyze three types of goals which can be conflicting to one another and impossible for all companies to solve all three. Database Design Background An accurately designed database offers the users means of access to the latest, correct data and information. For the reason that an accurate design is necessary in attaining an organization’s objectives in functioning with a database, spending the time necessary to proficiently discover the standards of high-quality design seems sensible. Finally, we are a great deal more promising to finish up with a database that convenes our requirements as well as is able to simply hold changes or modifications in data. Moreover, in database design process, system developers judge a lot of issues all t hrough the design stage, for instance, how to produce an user-friendly interface, how to effectively normalize the data, and various other issues. However, without an uncertainty, one of the database developer's most significant objectives is to assure the correctness of the data (Microsoft Corporation., 2011), (Cgarvey, 2003) and (Hoffer, Prescott, & McFadden, 2007). Technical Description Need of Accuracy for Database Design Correct design is vital to the functions of a dependable and well-organized information structure of a business. At the present the technology of microcomputer is so sophisticated that the influence of a meager design can not humiliate as early as in the past; though, while the issues come into view they could be rather harsh. The blueprint of a database has to perform by means of the technique data is stored as well as how that data is connected. In addition, the design procedure is carried out besides user decides precisely what information should be stored a s well as how it should be taken back. Moreover, the more cautiously we design, the improved the physical database convenes users' requirements.