NAS Airlines Proposed Marketing Strategy Essay Example | Topics and Well Written Essays - 750 words

NAS Airlines Proposed Marketing Strategy - Essay causaThe company has the capacity to evolve to a hybrid operation model with business class seating. The air hose company serves 13 house servant destinations and 11 international destinations. Some of the international destinations include the Sanaa roadway to Yemen in 2009, direct lane to Kochi and Kozhikode, India in 2010, Sharm el Sheikh and Assiut in Egypt, in Turkey the air duct started serve in 2011 in Istanbul, Antakya, and Adana. The company started its services in Karachi and Lahore in Pakistan in 2011,and in 2013 started trading operations in Dammam and Yanbu in Khartoum, Sudan (Saudi Arabia Tourism Report 33). The company has recently introduced Global Flights program to offer modest cost rates betwixt flights in Jeddah and other regions in Asia, Europe or Africa. The launch of Jeddah-London Gatwick services enabled the firm to become the first low-cost carrier to provide service in United body politic market. Fly nas is the leader of lost cost carrier in Saudi airline since it sets a new prototype of efficiency in the region. This year the company has had some key developments that include the launch of global flights route program from Jeddah to London and a daily service between Jeddah and Abha to support the increasing capacity of the domestic routes that will drive economic growth in major cities in the kingdom. The expansion program has been contingent since the firm has added 3 airbus aircrafts fitted with business economy cabins that amount to a major leap for the firm in the airline industry.Saudi Arabia Tourism Report Q4 2012 (3) says that Saudi Arabias FlyNas ends the domestic monopoly market strategy and presently aims to break in the international circles like other airlines. The low cost operator has managed to launch flights between Riyadh-Gatwick and has plans to build long haul operation from the kingdom. In 2014, the company has been successful in the establishment of fli ghts to Kuala Lumpur, Manchester, Surabaya, Casablanca, and capital of Indonesia