Case Study Mcdonalds Essay

It operates over 35000 restaurants in much than deoxycytidine monophosphate countries on six continents. 5 It has an unparalleled global infrastructure and managencies in restaurant operations, real estate, retailing, marketing and franchising. McDonalds website says that it is a leader in the area of social responsibility and is committed to protecting the environment for early generations. 7 Strong and wide communication channel in the market. (deng, 2009) 8 Play areas for children. 9 Large target markets. 10 Recession repelling (Birchall, 2008) 11 In September 2003 successful backing up of refreshful products was launched with MTVs advertising campaign featuring the bracing tag line, Im Lovinit. (Jennifer, 2004) WEAKNESSES 1 McDonalds has not achieved its growth expectations in past virtually(prenominal) years. Narrow Product lines. (deng, 2009) 3 McDonalds trade name association as a junk food. (deng, 2009) 4 Few option for healthy feeding 5 High employee turnover rate s. (macy, 2012) 6 McDonalds withal subscribe to just about foul effects on environment. (ltd. , 2006) 7 McDonalds overly faces many types of legal actions on many issues. OPPORTUNITIES 1 Product backpacking for McDonalds now features QR codes for customers to get nutritional information. Mcnamara, 2013) 2 Opportunity to enlarge market, the consumers who compassionate ab come to the fore health issue. (deng, 2009) 3 Slightly ever-changing market brand physical body of McDonalds. (deng, 2009) 4 In 2009, McDonalds launched its hefty Angus burger in all U. S. A locations. 5 Introduction of trans-fat-free French fries in all restaurants in the U. S.A and Canada. 6 Introduction of McCafe. 7 examination marketing fruits and vegetables as happy meal at close to outlets. 8 McDonalds franchises overseas became a favorite target of pile and groups expressing antiglobalization sentiments. launch into sassy and highly popular product categories. THREATS 1 Public onrush about obesity issue. (deng, 2009) 2 Changing insight of consumers. (deng, 2009) 3 otiose to keep patrons as special ramble sandwiches offered by rivals Burger King and Wendys. 4 Promotional plans like McDonalds plot of land found conspiracy with 51 batch charged in a part of scam winning $24 million by stealing winning McDonalds tickets. 5 McDonalds showed a delayed effect than other restaurants operators in switching over to zero in trans-fat cooking oil. In 2001 McDonalds was sued for hurting religious sentiments by vegetarian groups for not revealing its flavors in French fries as it added beef raise to vegetable oil and showing it as veg in menu. 7 Consumers began register law suits that eating at McDonalds had made them over weight. 8 Competition from burger kings and Wendys. (Thomadsen, 2007) MARKET SEGMENTATION TARGET MARKET BABY BOOMERS extension X GENERATION Y GENERATION Z DEMOGRAPHICS 45-65+ 35-44 19-34 0-18GEOGRAPHICS urban URBAN URBAN URBAN PSYCOGRAPHICS more(prenominal) co ncerned with low cholesterin food More concerned with low fat food More concerned with physical fitness food products loosely eats taste oriented food products BEHAVIOURAL Mostly concerned with good spirit of food products Requires access with quick and fresh food service Generally catch-up food by themselves by reaching out Check out with friends and family ISSUE ANALYSIS In 2004,Morgan Spurlocks documentary film Super-Size Me gave very criticism to McDonalds fast nutrition, in which he shows how he gains fat and destroy his health by eating McDonalds. 2 In 1998 McDonalds started Made for you System but it was not successful. There was a decrease in growth of barters in stores. 3 In 1999 before the implementation of made for you scheme ,McDonalds planned to return about 190 million in financial assistance to its franchisees ,but the veritable cost of implementing the system ran much higher than the corporation had estimated. In 2001, 51 plenty were charged conspiring to rig M cDonalds game promotions over the variant of several years, revealing that $24 million of winning McDonalds game tickets had been stolen as a part of scam.5 In 2004, McDonalds was sued for extracting a small amount beef added in to the vegetable oil employ for cooking French fries. 6 Many people still recrudesce up that the food served by McDonalds is not hot to eat. RECOMMENDATIONS PRODUCT - 1 McDonalds should provide hot food to eat because many customers explosive charge that their food is not so hot to eat otherwise it allow for affect gross revenue. McDonalds should bring about new healthier products for all ages because bad effect on health is one of the weaknesses of McDonalds and bringing some healthier food will help to overcome this image. 3 McDonalds should provide some free snacks because it will help it compete with its competitors and outgrowth sales. 4 McDonalds should make their products in fat free oil because it will have good effect on health. 5 McDonalds should overly provide some regional food because in this way some rural people will also start accepting its products. foundation of new fried and bone in treats in Chicago. PRICE- 1 The price of products should be cheap because if they will not be affordable to small income group then its sale will be affect and it will also give the opportunity to competitors to growing their sales. 2 The prices of products should be regularly checked so as to compete with competition because people will buy those products which they can get in low price. shopping center- 1 McDonalds should open new franchises in small cities also . It will help them to wave its business and increase growth. McDonalds should increase the number of its franchises in all countries in order to expand its business. procession- 1 McDonalds should provide some discount on more products purchased because in this way people will buy more. Because some people will start purchasing more items if they can get discoun t. 2 McDonalds should provide theme delivery service because sometimes some people cant go to store in order to purchase them. It will increase sales. 3 McDonalds should provide online sale because in this way people can place their orders online. McDonalds is on the job(p) on new salads and wraps . (wong, 2013) 5 McDonald, s will test the new fried and bone in treats in Chicago. (wong, 2013) 6 Success of decently wing in Atlanta. (wong, 2013) BEST RECOMMENDATIONS PRODUCT- McDonalds should provide some healthier food for all ages because health obesity is the major fuss with McDonalds . In this way they can get good image regarding health. PRICE- Prices of products should be regularly checked in order to compete with competition because people will cheapest product. PLACE-McDonalds should open new small franchises at small cities also because it will help him to expand its business and increase growth rates. PROMOTION- McDonalds should provide home delivery service because some times people cant go to store in order to purchase product. BIBLIOGRAPHY Bibliography Birchall, J. (2008). McDonalds claims fast food sales fighting off slowdown. Financial times. deng, t. (2009, may). McDonalds new strategy on changing attitudes and communication. International journal of marketing studies, 37-42. Jennifer, R. (2004). online branding the suit of McDonalds. ritish food journal. ltd. , n. m. (2006). ICCR sponsered placeholder resolutions on genetically modified organisms gain recognition among shareholders at wendys McDonalds . financial wire. macy, a. (2012). financing a remodela case of McDonalds Franchisee. journal of case research in business and economics. Mcnamara, B. (2013). McDonalds give the people what they want. Nutrition business journal. Thomadsen, r. (2007). product positiong and competionthe role of location in the fast food industry. Marketing science. wong, V. (2013). will McDonalds mighty wings fly? Business weak.