Nordstrom Rewards Its Customers Essay

Nordstrom is a great place to go shop and watch rewards while slip bying money. Nordstrom shoppers automatically become members of Nordstroms Fashion Rewards curriculum when they people sign up for the memorys credit. When each somebody accumulates 2,000 points, then(prenominal) they receive a $20 Nordstrom Note, a gift security measure redeemable for Nordstrom merchandise or services. In the book one of the misgivings is what atomic number 18 the design characteristics of an powerful verity program. The structure of their loyalty program and how they intention the data collected through the program to make informed product, merchandising and customer experience decisions are key to its success.The stores general customers will be able to get perks like custom shopping parties and tickets to in-store fashion shows after shelling out just half as much as they used to spend to qualify for rewards. Loyalty merchandise is and should always be much bigger than points, threshol ds or incentives. It is about changing and influencing behavior in a proactive manner that creates long-term soft touch advocates who, in turn, enter into a dialogue with the brand. Nordstroms program is effective for a number of key reasons. First, even the lower levels of Nordstroms loyalty program are engaging because they offer meaningful soft benefits and because its aspirational, members remain engaged they aspire to be at the higher tiers in the program so they can get the bigger rewards.Another question asks is the Nordstrom program worth what it spends to reward customers. I think it does because when you reward your customers then they would want to come into the store and buy their supplies to build up their points. When they do that then they get awards. Example would be I have a credit card and I receive points, the more I spend then the more money I get off from that store. I use my card all the time and I go and digest it off. I would get a credit card from any sto re I shop at if they reward me to use it.