New Communications Technology

AbstractConvergence has allowed victimisation sexagenarian media in sore ways and scratch exploiter interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications repayable to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie announce in traditional mediaDetails of Kungfu coon withstand WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing together contrastive media to a whizz platform thus providing more than(prenominal) than functionality and go to the co nsumers (Convergence , 2004Interactivity is the pointedness to which users stooge learn choices within an milieu (Web3D Part5 : Glossary , 2006 . Interactivity has always existed to a degree in adept form or an distinguishable(prenominal) til now with the last-place income and increase in media users retain more choice and tractableness and they gouge also modify content to suit their let requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using old media in new ways and affected user interactivityTraditionally celluloids possess been advertised through billboards , pamphlets posters , advertisements on radio , television and in newss and also short dronings at cinemas prior to the toss off of another celluloid . These advertisement methods have been costly , as other than the production cost they also involve utmost send cost . These methods also provided little or no interactivity for the consumers . Populari ty of the lucre , and remarkably lesser pro! duction and broadcasting costs have resulted in internet advertising becoming needed for frugal survival in the competitive world of photo diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with meshwork advertising continuing with double digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio and video from the traditional mediums of movie advertisement to a single platform , the net income , providing consumers with enhance levels of functionality , services and interactivityOn visiting the KungfuPanda web site the user is presented with an introductory screen which states the assoil engagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is concerned in viewing the webpage in another language , in that respect is a choice of 8 different languages . The user can merely select the country s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to translate a webpage in different languagesIf the user is only interested in viewing the radio-controlled aircraft for the movie they can click on the link , barely , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and discard its custome rs flexibility...If you want to get a full essay, ord! er it on our website: OrderCustomPaper.com

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