Marketing Myopia - MKT/421

Summary of Marketing Myopia Theodore Levitts work cl in front lacks the sign of myopia; it is an early recognition of a phenomenon at bottom most of the industries. Although, at the time, when this denomination was written, generally accepted trade strategies and the idea of market desegregate were known to management, sales and marketing often got confused as the same method to portion goods to consumers. Industries near-sightings stopped them to acknowledge the markets need. Managers unploughed producing the same product irrespective to the change of node inevitably, and shew to sell them on the market. However, Theodore Levitt sees a more threatening caper to the industry. Managers inside the different industries develop to recognize the industry itself, which their gild prospers indoors. The author points out that the companies urinate to broaden their perspectives about their industry, and recognize the real industry itself. For example, companies, placing thems elves within the oil industry, should recognize that they argon actually quit of the nada industry, and should change their marketing strategies agree to this industrys need. The consequences of the naming failure of the regenerate industry argon dramatic. railroad track companies went bankrupt imputable to the misidentified industry. Railroad companies should have recognized that they were part of the expatriate demarcation and should have changed their marketing mix match to this. Some industries are especially shortsighted in the identification of their marketplace and customer needs. The oil industry is still accepted that oil is adept of the basic needs of the customers. However, customers need transportation and not requirement oil. If any other convenient effect comes up to carry out the customers need for transportation, the oil industry leave behind be in trouble. Thus, the oil industry should be the first-year ace to find more convenient solutions to satis fy the customers needs so it can preserve...! If you want to get a full dream essay, order it on our website: OrderCustomPaper.com

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