introduction to marketing

Marketing: the delivery of customer value at a profit Marketing Vs Selling: Selling occurs only by and by a harvesting is produced. Marketing starts long before a company has a product. Core Marketing Activities Product growth R & D Communication Distribution Pricing assistance TRANSACTION MARKETING: trading of values between parties (either fiscal or barter transaction) RELATIONSHIP MARKETING: the process of creating, maintaining and enhancing honorable value-laden relationships with customers and other stakeholders Marketing Management: The analysis, planning, implementation and control of programmes intimate to help market. MARKETING MANAGEMENT CONCEPTS The production theory The product thought The marketing concept The Marketing concept The kindly marketing concept The production concept It holds that management should direction on modify production and distribution efficiency because customers privilege produ cts that are easy and highly affordable (it is behind selling). This concept works wagerer when demand exceeds supply. The product concept Consumers opt goods that offer quality, performance and features.

In that respect we should devote our brawn in improving products (companies that prepare good research and festering and technology follow this concept). It tail assembly lead to marketing myopia. The selling concept Consumers will non buy sufficiency of a product unless we undertake a large-scale selling and promotion effort (i.e. unsought goods: encyclopedias, insurance). It aims on creating sa les legal proceeding in the short- line no! t twist relationships. The Marketing concept Adding value to the customer much efficiently and more effectively than competitors. The focus is on customer take aims, and creating long enclosure relationships (i.e. Toyota). It works better when there is a clear involve and when customers know what they want. The societal marketing concept...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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