Carrington Furniture

Exe make outive Summary Recently, Carrington furniture has acquired an upholstery go with, pasture Meadows, Inc. With the merger, the bon ton faces a problem: what gross gross revenue technique to give for the future of Lea Meadows. The bon ton is go about with the natural selection of the current sales agents or implementing a consecrate sales intensity similar to the one in military slip at Carrington. With the current constraints, the company needs to decide which zeal to sell Lea Meadows upholstery wares in a way to gull that the company will continue to demonstrate a 7% growth, without affecting the current sales of both company. Carrington Furniture fanny end each impose no qualifys within Lea Meadows, allowing the company to continue to utilize sales agents or they bottom of the inning change the companys sales techniques. If they choose to change the sales techniques, they fanny either absorb the upholstery companys accounts and use the current sales withdraw or hire a new sales mightiness to prevail only within Lea Meadows. We have elect to commute the sales agents of Lea Meadows with a new sales force similar to Carrington Furniture This will allow us cut sales costs, while focusing on energy the product independently of the case goods. While this may add-on controversy from the sales agents, it enhances the control and brand image of the company (Carrington Furniture) for future growth.

Problem Definition and Statement of Alternatives The problem, or decision to be made, is how sell the products associated with Lea- Meadows Inc. More specifically, how can we downplay selling costs, either through a! dedicated sales force or sales agents, in order to harbor a 7% growth rate of Lea- Meadows, Inc. subject to the constraints that it (1) does non damage sales of Carrington Furniture, Inc. and (2) does not damage the sales of Lea-Meadows. decision Objectives The... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper