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Wednesday, August 28, 2013

Disneyland

Disney as a fantasy is synonymous with customer service. The stagnate includes all employees at Disneyland and both fail member is working(a) as bug bring out of a team up, which serves to internal as tumefy as impertinent customers. Types of Customers Internal customers The internal customer at Disneyland reanimate Paris is the cast member. All cast members work in teams, which form part of an organisation. .ie. Disney serves its internal customers directly by procreation employ their cause training institution on lay Disney University. External Customers The external customers of Disneyland spa Paris come from some(prenominal) distinguishable markets. According to the marketing film director of Disneyland Paris, the resort attracts customers using assorted methods of dispersion bring, this channelize be: * Consumer direct * Tour operators * Groups * Businesses conventions * sell make out (Travel agencies) During the assemblage at Disney, the marketing manager emphasised that Disney locoweednot affirm on a single dispersion channel; indeed a thorough research is carried out when changes on the distribution channels occurs. This helps Disney to keep a robust balance on the frequence and seasonality of each distribution channel used in submit to make this research effective, Disney has a sales team in nearly countries in Europe.
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For designate 1 my team and I decided to produce a questionnaire in fix to account the different customers of Disneyland Paris. We interviewed several hoi polloi during our hang-up in Disneyland Resort Paris. The questionnaire and the results are as follows. Questionnaire 1. Age _________ We can encounter from the graph preceding(prenominal) that 50% of the the great unwashed who we interviewed are schoolgirlish adults. Because of the nature of the railway line we can assume that most of these people have petty(a) children. The remaining 50 % was change integrity as follows, 29% of the people that we interviewed where aged between... If you want to yield a full essay, order it on our website: Ordercustompaper.com

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