Marketing Management: Hurricane Island Outward Bound School

Case Analysis: Hurricane Island Outward skirt School PURPOSE OF THE REPORT Hurricane Island Outward resile goals for 1987 were: * financial backing growth * Financial stability To realize this, Mr. chin is determined to deliver ternary market objectives: * 2,700 students * 47, 800 Student syllabus Days (SPD) * $3.4 million in r scourues Mr. Chin has developed four merchandise proposals for 1987. The purport of this digest is to: * Evaluate the dominance and weaknesses of each proposal * Recommend what fancy should be adopted, rejected, or circumscribed and adopted * Determine the best selling blend in with value to the marketing budget Through 1985, the instruct had never broken even on operating basis (TRRECOMMENDATION * eat a fit the computer programme to allow more individuals to see the course during the kick inure and off-peak season. * Increase sales by altering the determine strategies of programs that ar near to increase their revenue. * alter off-season enrollment by development the marketing mix that targets a different marketing portion that will be subject to attend the courses.

ANALYSIS Market size: conscientious objector and HIOB controlled approximately 70% of the market Market partitioning: Demographic * 14- to19-year-olds * 20- to 35-year olds Geographic * Northeastern coupled States - six-spot New England States - New York * eastern States (New Jersey, Pennsylvania, Delaware, Maryland), and Florida Buying Groups (within the demographic and geographical markets) * spunky rail and college students * juniors (ages 14 and 15) * municipal and agency contacts (for exceptional programs) * new-made professionals * Corporations * Hurricane course alumni Product: Hurricane Island Outward Bound is a non-profit-making school that offers experiential education in the United States. The school is focussed on creating, staging and marketing experiences. Mission Statement The mission of HIOB is providing safe, challenging, educational experiences in a wilderness setting, carefully... If you urgency to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper